Category Leader

• Category Plan

Assists in the preparation of the annual brand marketing plan ensuring conformance with market share and budget requirements.

• Marketing Support Activities:

Assists in the development of marketing support activities which enable direct sales for business units.

• Product Development:

Assists in providing input to development strategy across product range handled to ensure new or enhanced products meet category requirements. 

• Product Launch:

Track implementation of product launch to ensure efficient, timely and cost effective product launch.

• Product Performance:

Collect information on the product performance to ensure effectiveness. 

• Product Performance:

Provide appropriate information to analyse product performance. 

• Promotions:

Assists in the preparation of promotional plans and marketing materials in support of new and existing products and services so that customer awareness of the offering is maximised.