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Job Description
Lead one of our clients’ digital analytics plans, activation, and best practices. He will be responsible for overseeing the development of digital marketing and online presence measurement and analytics functions, and can work across and integrate data from multiple digital analytics platforms and manage a distributed organization of agency and in-house analysts.
- Analyze the current digital marketing performance to assess what is working and what isn’t, and recommend actions to maximize the corporate value.
- Determine analytics capabilities/needs and implementation road map
- Enable digital analytics reporting and tracking infrastructure, and its evolution over time
- Determine KPIs for this work and develop tracking/reporting
- Investigate/oversee the assessment/trial of emerging analytics platforms and make recommendations for adoption.
- Provide technical and analytical guidance to analysts who support daily information needs across the enterprise including external agencies as well as internal analytics groups.
- Oversee the creation of implementation plans to ensure proper data collection for new initiatives.
Job Requirements
- This individual should have sufficient experience in digital strategy, and impact measurement, Google Analytics and related solutions, social listening platforms, and could inspire his own team and collaborate with cross functional stakeholders.
