Marketing Manager

Confidential Company - Cairo, Egypt

186
Applicants for
1 open position
19
Seen
4
Shortlisted
Experience Needed:
More than 8 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Negotiable
Vacancies:
1 open position
About the Job
  • Developing the marketing strategy for the company in line with company objectives.
  • Developing  the marketing strategy for the company in line with the marketing department.
  • Strengthening  the brand positioning
  • Responsible for the marketing plan
  • Overall responsibility for brand management
  • Identifying marketing opportunities by identifying consumer requirements; defining markets, competitor's share, weaknesses and strengths. Establishing targeted market share
  • Identifying and evaluating potential partners, such as advertising agencies, research agencies and below the line agencies
  • Responsible for market research, identify opportunities and evaluating brand performance
  • Responsible for brand communication and brand Equity
  • Presenting quarter update to board members
  • Creating a wide range of marketing materials
  • Ensuring marketing activities are in line with the brand positioning
  • Meets marketing objectives by forecasting requirements, preparing annual budget, scheduling expenditures and taking corrective action.
  • Coordinates and oversees promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
  • Oversees creation and delivery of advertisement and marketing material in all channels above and below the line.
  • Lead all areas of production across all media platform
  • Engage with other organizations within the community.
  • Improve the product profitability by researching, identifying and capitalizing on market opportunities, improving product packaging and coordinating the team to reach objective.
  • Lead the innovation process and new product development through close coordination with different departments
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising, research and promotion agencies
Job Requirements
  • Excellent written and verbal communication
  • Strong presentation skills and the ability to sell and support ideas to executives and outside interests
  • Self Starter with energy, drive and determination to accomplish goals and demonstrated ability to multi task, set priorities , stay focused and set clear milestones.
  • Result oriented
  • High understanding in planning, evaluating paid campaigns
  • Strong understanding  of marketing concepts, strategy and best practices
  • Expertise in planning, evaluating
  • Result oriented
Industry: FMCG
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