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Job Description
- ATL Head will be responsible for managing the entire media exposure of Lava products across– Print, TV, Radio and other relevant mediums
- Create a roadmap of ATL marketing strategy in line with the Brand positioning and strategy
- Competition brand tracking of the overall strategy and best practices and ATL campaigns launched
- Responsible for working along with the creative agencies in conceptualizing and executing all campaigns for the brand as well as product specific initiative
- Coordinate launch of media campaigns with external agencies and internal team and ensure homogeneity in brand communication across mediums
- Keep abreast of industry figures, including distribution and audience figures.
- Monitor buying strategies for different ATL mediums and optimize effectiveness of campaigns.
- Build relationships with media sales companies
- Negotiate rates with media sales companies to obtain most competitive prices.
- Identify relevant advertising space in magazines or newspapers for XOLO
Job Requirements
- Strong communication and interpersonal skills
- Process management skills
- High degree of business knowledge and Creative acumen
- Ability to think deep and predict consumer behavior basis brand positioning
- Strong problem solving skills with an eye for detail
- Passion for excellence
