ATL Manager

LAVA International - Sheraton, Cairo

Applicants for
1 open position
Experience Needed:
3 to 5 years
Career Level:
Job Type:
Full Time
1 open position
About the Job
  • ATL Head will be responsible for managing the entire media exposure of Lava products across– Print, TV, Radio and other relevant mediums
  • Create a roadmap of ATL marketing strategy in line with the Brand positioning and strategy
  • Competition brand tracking of the overall strategy and best practices and ATL campaigns launched
  • Responsible for working along with the creative agencies in conceptualizing and executing all campaigns for the brand as well as product specific initiative
  • Coordinate launch of media campaigns with external agencies and internal team and ensure homogeneity in brand communication across mediums
  • Keep abreast of industry figures, including distribution and audience figures.
  • Monitor buying strategies for different ATL mediums and optimize effectiveness of campaigns.
  • Build relationships with media sales companies
  • Negotiate rates with media sales companies to obtain most competitive prices.
  • Identify relevant advertising space in magazines or newspapers for XOLO
Job Requirements
  • Strong communication and interpersonal skills
  • Process management skills
  • High degree of business knowledge and Creative acumen
  • Ability to think deep and predict consumer behavior basis brand positioning
  • Strong problem solving skills with an eye for detail
  • Passion for excellence
About this Company

Established in 2009, Lava International Limited has become one of the fastest growing multi-national mobile handset company, headquartered in New Delhi, India. The company has offices in Mumbai, Hyderabad, Kolkata, and abroad. It has demonstrated rapid and robust expansion... (More)

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