ATL Manager

LAVA International - Sheraton, Cairo

53
Applicants for
1 open position
19
Seen
17
Rejected
Experience Needed:
3 to 5 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Negotiable
Languages:
English
Vacancies:
1 open position
About the Job
  • ATL Head will be responsible for managing the entire media exposure of Lava products across– Print, TV, Radio and other relevant mediums
  • Create a roadmap of ATL marketing strategy in line with the Brand positioning and strategy
  • Competition brand tracking of the overall strategy and best practices and ATL campaigns launched
  • Responsible for working along with the creative agencies in conceptualizing and executing all campaigns for the brand as well as product specific initiative
  • Coordinate launch of media campaigns with external agencies and internal team and ensure homogeneity in brand communication across mediums
  • Keep abreast of industry figures, including distribution and audience figures.
  • Monitor buying strategies for different ATL mediums and optimize effectiveness of campaigns.
  • Build relationships with media sales companies
  • Negotiate rates with media sales companies to obtain most competitive prices.
  • Identify relevant advertising space in magazines or newspapers for XOLO
Job Requirements
  • Strong communication and interpersonal skills
  • Process management skills
  • High degree of business knowledge and Creative acumen
  • Ability to think deep and predict consumer behavior basis brand positioning
  • Strong problem solving skills with an eye for detail
  • Passion for excellence
About this Company

Established in 2009, Lava International Limited has become one of the fastest growing multi-national mobile handset company, headquartered in New Delhi, India. The company has offices in Mumbai, Hyderabad, Kolkata, and abroad. It has demonstrated rapid and robust expansion... (More)

See all Careers and Jobs at LAVA International
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