Job Details
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Job Description
- Budgeting, planning and negotiating with commercial and advertising vendors for optimizing budget utilization for all Below the line marketing communication
- Strategic planning for product team campaign, BTL and internet portal advertising.
- Competition tracking of all BTL campaigns and brand track of effectiveness of various BTL elements
- Ground level creativity (launches, brand shop creation, dealer and distributor meets, exhibitions & dealer and distributor schemes.
- Handle appropriate BTL media selection for advertising new product launch campaign.
- Plan marketing activities like Brand Launch, Brand rejig (reactivation) or any other brand activity in co-ordination with the Sales operations team to achieve volume estimation and review effectiveness
- Finalizing Tie – UPS for Running national level promotions, including sponsorship avenues and other marketing activities on ground
Job Requirements
- Vendor management
- Strong Vendor management skills with preferred experience in the Egypt market
- Creative knowledge
- Know how of creative design and materials to be used in BTL Marketing campaigns
- Able to plan and execute campaign activities in co-ordination with External agents and internal stakeholders
- Good communication and presentation skills
- Team Management
