BTL Manager

LAVA International - Heliopolis, Cairo

Applicants for
1 open position
Experience Needed:
2 to 5 years
Career Level:
Job Type:
Full Time
1 open position
About the Job
  • Budgeting, planning and negotiating with commercial and advertising vendors for optimizing budget utilization for all Below the line marketing communication
  • Strategic planning for product team campaign, BTL and internet portal advertising.
  • Competition tracking of all BTL campaigns and brand track of effectiveness of various BTL elements
  • Ground level creativity (launches, brand shop creation, dealer and distributor meets, exhibitions & dealer and distributor schemes.
  • Handle appropriate BTL media selection for advertising new product launch campaign.
  • Plan marketing activities like Brand Launch, Brand rejig (reactivation) or any other brand activity in co-ordination with the Sales operations team to achieve volume estimation and review effectiveness
  • Finalizing Tie – UPS for Running national level promotions, including sponsorship avenues and other marketing activities on ground
Job Requirements
  • Vendor management
  • Strong Vendor management skills with preferred experience in the Egypt market
  • Creative knowledge
  • Know how of creative design and materials to be used in BTL Marketing campaigns
  • Able to plan and execute campaign activities in co-ordination with External agents and internal stakeholders
  • Good communication and presentation skills
  • Team Management
About this Company

Established in 2009, Lava International Limited has become one of the fastest growing multi-national mobile handset company, headquartered in New Delhi, India. The company has offices in Mumbai, Hyderabad, Kolkata, and abroad. It has demonstrated rapid and robust expansion... (More)

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