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Senior Digital Marketing Specialist

Madar Group Egypt
New Cairo, Cairo
Posted 3 years ago
66Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Working Hours: From 9 AM till 4 PM
  • Plan and execute all digital marketing, including organic and paid marketing
  • Execute campaigns on Facebook and Google’s advertising platforms
  • Conduct keyword analysis and mapping
  • Design, build and maintain our social media presence
  • Set and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costs
  • Optimize ads and landing pages for paid search engine marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate

Job Requirements

  • 5+ years of experience. 
  • Experience in E-commerce. 
  • BS/MS degree in marketing or a related field

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