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Job Description
- Responsible for creating and administering content on all social media platforms to build and ensure audience engagement.
- Understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.
- Monitor and lead our social media platforms growth, by measuring the amount of content published, when and how people engage with each platform and which content gets the most interaction.
- Execute company's social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Research industry-related topics
- Generate, edit, publish and share daily content like articles and social media posts to be published on The Hair Addict social media platforms and website
- Maintain an active and relevant social media calendar.
- Moderate all user-generated content in line with the moderation policy for each community
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments to manage reputation, identify key players and coordinate actions
- Ensure continuous campaign evaluation and analysis with recommendations of optimization opportunities and optimize campaigns accordingly.
- Provide campaign reporting for assessment, analysis and monitoring purposes.
- Execute Ads and measure the success of every social media campaign
- Analyzing business performance with the help of digital tools and reports.
- Developing performance campaigns on Facebook / Instagram and Google
- Connect frequently with our Influencers and users to enhance their experience with our products and send the relevant gestures based on the occasion
Job Requirements
Qualifications and Skills:
- Bachelor’s degree in Marketing or relevant field
- 1-2 years of experience in creating strong, engaging content, such as blog posts (full articles), social media posts (captions & design messages) & videos.
- Solid understanding of content creation and social media
- Excellent content writing skills in English & Arabic
- Excellent knowledge of social media best practices
- Good understanding of social media KPIs
- Good time-management skills
- Creative and critical thinker.
- Exceptional communication and organizational skills.
- Passionate about Natural Hair