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Social Media Specialist

The Hair Addict
Maadi, Cairo
Posted 2 years ago
242Applicants for1 open position
  • 41Viewed
  • 5In Consideration
  • 1Not Selected
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Job Details

Experience Needed:
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Job Description

  • Responsible for creating and administering content on all social media platforms to build and ensure audience engagement.
  • Understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.
  • Monitor and lead our social media platforms growth, by measuring the amount of content published, when and how people engage with each platform and which content gets the most interaction.
  • Execute company's social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Research industry-related topics
  • Generate, edit, publish and share daily content like articles and social media posts to be published on The Hair Addict social media platforms and website
  • Maintain an active and relevant social media calendar.
  • Moderate all user-generated content in line with the moderation policy for each community
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions
  • Ensure continuous campaign evaluation and analysis with recommendations of optimization opportunities and optimize campaigns accordingly.
  • Provide campaign reporting for assessment, analysis and monitoring purposes.
  • Execute Ads and measure the success of every social media campaign
  • Analyzing business performance with the help of digital tools and reports.
  • Developing performance campaigns on Facebook / Instagram and Google
  • Connect frequently with our Influencers and users to enhance their experience with our products and send the relevant gestures based on the occasion

Job Requirements

Qualifications and Skills:

  • Bachelor’s degree in Marketing or relevant field
  • 1-2 years of experience in creating strong, engaging content, such as blog posts (full articles), social media posts (captions & design messages) & videos.
  • Solid understanding of content creation and social media
  • Excellent content writing skills in English & Arabic
  • Excellent knowledge of social media best practices
  • Good understanding of social media KPIs
  • Good time-management skills
  • Creative and critical thinker.
  • Exceptional communication and organizational skills.
  • Passionate about Natural Hair

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