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Job Description
- Responsible for managing marketing, advertising and promotional staff and activities at a company or organization.
- Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
- Plan marketing and branding objectives.
- Expand product solutions and offerings.
- Prepare marketing strategies alongside other company executives and staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Design print ads and publications.
- Ensure brand messages are consistent.
- Gather and analyze customer insight.
- Nurture and enrich all external perceptions of the company and growth of market share.
- Engage consumers on social media.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Lead all areas of content generation and production across all media platforms.
Job Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytic, WebTrends)
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Brainstorm new and creative growth strategies
- Bonus skills: HTML/CSS, Adobe Creative Suite and photo and video editing.
