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Job Description
We are looking for a driven talented and enthusiastic Marketing and Social Media Specialist to join our creative team. You will be responsible for creating marketing and social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
- Build and execute marketing and social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company's social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Job Requirements
- Adequate knowledge of design, social media, CRO and SEO
- Advertising agency background.
- Have demonstrated knowledge of emerging and established social media platforms, and application to marketing campaigns. Resourcefulness, ability to connect people, and stimulate discussion.
- A strong passion for social media and social networking that includes personal and professional immersion in current social media trends, in-depth knowledge of social media tools and techniques, and strong knowledge of emerging social media channels (currently actively involved).
- Excellent communication, negotiation, and analytical skills. Ability to interact diplomatically with partners and clients at various.
- Proven track record of successfully channeling social media outlets to engage with target audiences and elevate brand awareness.
- Knowledge of search engine optimization, tagging, and understanding of how chosen words impact natural search traffic and rankings via optimized content.
- Familiarity with top entertainment and sites/apps and associated social media.
- Good knowledge of variations across Arab culture.
- Excellent copywriting skills, both Arabic and English, and content curation.
- Thrive in fast-paced environments; manage multiple projects and tasks at the same time.
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