Brands Manager

Carina Wear - Katameya, Cairo

Applicants for
1 open position
Experience Needed:
More than 10 years
Career Level:
Job Type:
Full Time
10,000 to 15,000 EGP per month
Arabic, English, French, Italian
1 open position
About the Job
  • Maximizing sales and profitability of brands in line with quarterly and annual targets.
  • Setting annual budget for brands including design, production, and marketing phases, and ensuring that standards for sales and stock rotation are established in coordination with the CEO.
  • Reviewing Brand Architecture with CEO and Retails Operation Manager based on targets and annual performance.
  • Preparing and reviewing Annual Marketing Plan
  • Managing product selection (new collection) according to market trends, market segment analysis, pricing, and competition review.
  • Supervising Designer team to ensure new designs are aligned with Brand image and are completed and accepted within designated time frame
  • Coordinating dissemination of Product Technical Information from Designer Team to Retail Operations Department to optimize sales potential.
  • Monitoring the activities of Production and Buyer teams which include identifying production costs and locations, and producing samples to minimize cost and delivery time and maintain quality.
  • Monitoring the activities of Quality Control teams and coordinating corrective actions for non-compliant merchandise from suppliers
  • Monitoring Visual Merchandising team to develop and utilize Mannequins, Vouchers, Banners, Posters, Promotional Videos, Flyer's….etc for products within retail stores.
  • Supervising Marketing team to plan and organize events, brand promotions, discounts, clearances, E-Marketing, Outdoor Marketing, and Print Marketing.
  • Undertaking pricing activities for brands based on pre-defined mark-ups.
  • Developing training plans and targets for staff in line with job functions and responsibilities.
  • Analyzing Merchandiser requirements and developing Merchandise plans based on market trends, actual sales, forecasts, order parameters, inventory checks, forthcoming events, customer surveys, replenishment needs... etc.
  • Performing regular competitor analysis and coordinating action plans with Designers and Retail Operations Department accordingly.
  • Monitoring Customer Services team’s performance and reviewing Customer complaints to identify gaps in design and production processes.
  • Developing and maintaining regular reports and KPIs within Brand Department
  • Conducting regular inspection visits to stores to audit Retail Operations Department for compliance with Brand guidelines,
  • Coordinating with Supply Chain department to ensure timely delivery of requested orders to Warehouses.
Job Requirements


  • Result-Oriented
  • Attention to Detail
  • Ability to work under stress
  • Excellent Interpersonal, Negotiation, and Communication Skills
  • Excellent Leadership, Motivational, Coaching, and Mentoring Skills
  • Excellent Multi-Tasking, Planning, and Time Management Skills
  • Solid Analytical Skills.
  • Transformational / Management of Change Skills are a plus

Qualifications and Experience:

  • BA / BSc, preferably in Marketing or Finance.
  • 8-10 years of experience with a minimum of 4 years experience in a Managerial Role within the Fashion Retail Industry
  • Arabic and English Fluency (Written & Spoken).
  • Italian or French is a plus
  • Solid MS Word, Power Point, Excel knowledge and experience
  • Photoshop and MS Project knowledge are a plus
About this Company

CARINA brand was launched in 1996 by Al Kassm Group with production facilities comprised of seven factories specialized in the production of women wear; as well as children’s stockings and men’s socks.
CARINA body wear filled a void in the local market for seamless women... (More)

Industry: Retail
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