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Job Description
- Leads the development and execution of product/service marketing strategies, including product advertising, testimonials, packaging, and communication.
- Develops and supports marketing strategies for new product/service releases, including brand/product messaging, advertising, literature, targets, timing, merchandising, and in-market promotion.
- Works with company analysts to obtain and evaluate market research and competitive intelligence insights to understand voice of the customer, brand perceptions, and market share information.
- Develops and recommends product messaging strategy to support industry trade shows.
- Manages website content for business unit products and services.
- Collaborates with internal & external stakeholders and vendors to ensure consistent product and brand messaging.
- Evaluates competitors’ product offerings and marketing strategies, including messaging, positioning, marketing tools and needs comparisons.
- Prepares executive briefings and ROI reports for marketing programs.
- Performs other related duties as required or directed.
Job Requirements
- Bachelor’s Degree
- Automotive background is preferable
- From 1-4 years of experience.
- Salary : Negotiable
