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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Undertake individual tasks of a marketing plan as assigned.
Job Requirements
- Proven experience as marketing specialist or similar role.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
- Demonstrable experience in marketing data analytics and tools.
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
- Well-organized and detail oriented.
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
- BSc/BA in marketing, communications or equivalent.
