Branding Manager - Fashion

Sisi Group Egypt | Scarf Home - Dokki, Giza

Applicants for
1 open position
Experience Needed:
More than 5 years
Career Level:
Job Type:
Full Time
1 open position
About the Job
  • Develop annual advertising plan and promotional campaigns for brand
  • Develop a roll-out plan for new product and promotions specific to the brand by attending the fashion shows
  • Responsible for brand production
  • Ensure that quantitative and qualitative market research is carried out to identify new services, and benchmark against competition
  • Ensure implementation of pricing strategies for each brand in line with competitors pricing strategy.
  • Develop and manage pricing models, new product launches and strategies initiatives related to each brand.
  • Monitor competitors’ products and recommend changes and improvement to the existing products for each brand.
  • Interact and coordinate with the company’s public relations and advertising consultants regarding media and marketing plans as well as production of all printed and visual matter.
  • Review marketing intelligence reports to revise pricing, advertising and brand management strategies accordingly
Job Requirements
  • 5 or more years experience.
  • Successful track record with reference to:
  • Strategic Brand Management
  • Developing and managing a branding team
  • Fluent English (oral/written).
  • Experience in Production
  • University degree in a business related discipline
About this Company

Scarf Home is a new international retail accessories brand based in New York (USA). The first showroom of Scarf Home in Egypt was opened in April 2011;

Scarf Home is a Market leader brand of Scarves, bags and accessories, offering unique quality materials to all our customers!

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