Product Intelligence Manager

• Gather and analyze intelligence to create and manage the Product Portfolio & achievement of periodic revenue targets 

key Activities:

• Market Intelligence
  • Deep understanding of Egypt consumers.
  • Owning Consumer segmentation and consumer journey maps
  • Deep understanding of retail universe – category of outlets, no of outlets per category, placement norms etc.
  • In-depth understanding of competition product portfolio.
  • Sharing monthly market updates on their allotted Lava portfolio
  • Conducting data analytic price segment wise and geography wise
  • Gathering product and market insights through regular interaction with customers and trade

• GTM :
  
  • Complete responsibility for Go to Market strategy for each product from pre-launch stage to stabilizing the product in the market.
  • Keep track of GTM activities being launched in the market and work with Product GTM to design the correct launch strategy for the market

• Product Operations :
  
  • Develop product road map based on consumer propositions
  • Liaising with India Product team for closing Egypt product road map and ordering
  • Liaising with India Product Supply chain to deliver sales plan
  • Enabling sales team by ensuring timely product information dissemination.
  • Monitoring stock levels and generating product triggers
  • Ensuring timely Tertiary & taking corrective action – price drop, schemes, etc wherever required.
  • Tracking performance of products using standard statistic tools.
  • Ensuring timely liquidation of tailing stock of each sku.
• Contributing new ideas to create differentiated products by insights from customer interactions, FGDs, trade interactions etc.