Product Intelligence Manager

Easy Group For Health and Beauty Care - Cairo, Egypt

Applicants for
4 open positions
Experience Needed:
3 to 6 years
Career Level:
Job Type:
Full Time
4 open positions
About the Job

 Job Description & Key Result Areas

To gather and analyze intelligence to create and manage the Product Portfolio & achievement of periodic revenue targets by doing the following key activities:

Market Intelligence

  • Deep understanding of Egypt consumers. Owning Consumer segmentation and consumer journey maps.
  • Deep understanding of retail universe – category of outlets, no of outlets per category, placement norms etc.
  • In-depth understanding of competition product portfolio. Sharing monthly market updates on their allotted Lava portfolio.
  • Conducting data analytics price segment wise and geography wise.
  • Gathering product and market insights through regular interaction with customers and trade


  • Complete responsibility for Go to Market strategy for each product from pre-launch stage to stabilizing the product in the market.
  • To keep track of GTM activities being launched in the market and work with Product GTM to design the correct launch strategy for the market

Product Operations

  • Develop product roadmap based on consumer propositions
  • Liaising with India Product team for closing Egypt product roadmap and ordering
  • Liaising with India Product Supply chain to deliver sales plan
  • Enabling sales team by ensuring timely product information dissemination.
  • Monitoring stock levels and generating product triggers
  • Ensuring timely tertiaries & taking corrective action – price drop, schemes, etc wherever required.
  • Tracking performance of products using standard statistic tools.
  • Ensuring timely liquidation of tailing stock of each sku.
  • Contributing new ideas to create differentiated products by insights from customer interactions, FGDs, trade interactions etc.
Job Requirements

Desired Skills and Competencies

  • Strong communication and project management skills
  • Strong analytical skills
  • Should be able to plan and manage deadlines
  • Strong Collaboration skills
  • Should be flexible to travel
  • Previous work experience in similar work domain
  • Experience in Market Research & experience with research tools preferred
  • Experience in channel and distribution management.
  • MBA from Tier 1 college
About this Company

Easy was established in 1999 by Dr. Asser Salama with one brand being the Easy Sweet Bars 100% natural hair removal product.

In 2003, Easy Sweet became the market leader in the natural hair removal category in Egypt

In 2004, Easy introduced the Easy... (More)

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