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Job Description
- Developing effective media buying strategies
- Participating in media planning to identify target audiences and craft effective campaigns
- ensure that ads reach target audiences through high-quality channels at the lowest possible prices
- critical thinker
- Optimize plans and budgets according to the best media mix
- Experiment with all platforms and channels (Adwords – FB – twitter – Snapchat – Email)
- Monitor costs and return on investment (ROI)
- monitoring of SEM campaigns from developing ad copy, landing pages, and keywords
- performs advanced research and analyses on search performance metrics such as quality score and competitive analyses after which he makes recommendations on tracking and data improvements that are in support of more comprehensive data gathering, which will in turn drive a comprehensive understanding of drivers of successful SEM campaigns.
- also measures the effectiveness of SEM strategies in terms of ROI, traffic, and conversion against the overall goals of the business, making sure SEM campaigns stay aligned with business objectives
Job Requirements
- Proven experience as Media Buyer or similar role; experience in Forex is preferred
- Familiarity with media-buying, planning and research
- Working knowledge of media analytics software (e.g. Google analytics)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- A skill for analysis and optimization
- must have had over 5 years in working experience in the field of search engine marketing/paid search marketing & social ads
- strong understanding of Google Analytics
- very good in English (writing - reading and speaking)
