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Sr. Performance Marketing Specialist

Terkwaz Solutions
Sheraton, Cairo
Posted 3 years ago
40Applicants for1 open position
  • 15Viewed
  • 1In Consideration
  • 0Not Selected
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Job Details

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Job Description

Role Purpose

End to End Management of PPC and Paid Social Operations and Strategies to meet business KPIs and requirements. (Revenues, Customer Acquisition) for both software development and digital marketing services.

Job Description
 

  • You will be responsible for planning, implementing, and analyzing paid search & paid social campaigns across brands and channels using Google and Social Media Advertising tools (Adwords, FB Business Manager, etc..)
  • You will be comfortable Multitasking and running campaigns for various products of Terkwaz in a variety of different industry verticals (Tourism, Learning, Software, etc.)
  • You will be an expert always on up to date with the latest advertising trends and techs and will know how to manage multi-channel/networks budgets to Meet Revenue Targets as well as different KPIs
  • You will be open-minded to with an appetite to learn and you are a solution provider.
    Targeting and bidding strategies are your day today and you know how to optimize them
  • You are genuinely interested in SEM and Paid Social and develop an appetite to learn more, optimize the performance of your campaigns, and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.).

Job Requirements

Candidate Experience

  • 3+ years in performance marketing (PPC, and Paid Social)
  • 1+ years in a software environment.
  • Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
  • Demonstrated ability to interpret data for insights and next steps.
  • Understanding of Digital metrics and conversion funnels.
  • Team player with the ability to self-learn.
  • Experience in Budgeting.
  • Data-driven mindset.

Job-Specific Skills
 

  • Fluency with PPC and Paid social Bid Management tools.
  • Strong Web analytics experience (Google Analytics).
  • Experience in Retargetting platforms.

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