UX Writer

Create specifications and appropriate content for the brand’s designated audience 
 Strategize and improve content delivery and promotion 
 Setting guidelines for the tone, style and voice of all brand content, copies & microcopies – in both Arabic and English 
 Setting editorial strategy so content is consistent, compelling & delightful across all delivery streams 
 Measuring and analyzing what’s working and what isn’t with regard to the brand’s content marketing efforts  Set the process for delivering the UX copies from design to development by using localization tools 
 Setting the strategy for developing the localization keys across the channels to maintain consistency