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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize AMU pages within each platform to increase the visibility of AMU’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Administrate the creation and publishing of relevant, original, high-quality content.
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Job Requirements
- Proven working experience in social media or related field.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Adequate knowledge of CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and with good multitasking and organizational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
