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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Reviewing and analyzing client sites for areas that can be improved and optimized.
- Preparing detailed strategy reports.
- Identifying powerful keywords to drive the most valuable traffic.
- Writing powerful calls-to-action to convert visitors.
- Filling websites and other content with effective keywords.
- Writing effective SEO content for blogs, websites.
- Developing link building strategies.
- Analyzing keywords and SEO techniques used by competitors.
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
- Compiling and presenting SEO guidelines.
Job Requirements
- 2-4 years of experience
