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Job Description
- Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business
- Responsible for developing rich, quality content for online sites.
- Assisting in the development & implementation of the annual marketing plan.
- Conducting Market Research
- Develop social media content by making regular updates and liaison with our web developers.
- Review messages for brevity.
- Send messages to those who have opted in for messages.
- Ensure messages are mobile-friendly.
- Create database of emails for lead generation.
- Follow up on interested respondents.
- Purge non-deliverable email addresses and opt-outs.
- Include persuasive 'call-to-actions' in advertisements and promotions.
- Place orders for products.
- Design and write press releases.
- Track and analyze direct and interactive marketing campaigns.
- Use statistical analysis and reports to create campaigns.
- Coordinate and monitor the maintenance, integrity, and security of several databases.
- Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
Job Requirements
- Social Media Analysis
- Aware of technology tools and platforms
- Excellent oral and written communication skills
- Ability to generate, analyze and interpret data
- CRM experience is highly desirable, email marketing experience is compulsory.
- Blend of both marketing and business experience working on a consumer and business facing website.
- Basic understanding of information systems and the importance of data consistency and systems thinking.
- Positive, flexible attitude.
- Able to work in a team or individually with minimal management required to meet deadlines
