Digital Marketing Specialist

BasharSoft - Maadi, Cairo

77
Applicants for
1 open position
2
Seen
16
Shortlisted
26
Rejected
Experience Needed:
More than 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Negotiable
Education Level:
Bachelor's Degree at least
Languages:
English
Vacancies:
1 open position
About the Job

Join the team behind WUZZUF and FORASNA.com, Egypt's top job platforms serving more than 1 million visits each month! More than 70k people were hired using our platforms at more than 8,000 companies. 

We are seeking an Online Ads specialist to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.  

Responsibilities:

  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using analytics tools
  • Research and test partnerships with new ads platforms to expand our reach and/or lower our cost-per-acquisition.
  • Collaborate with brand marketing team to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Day-to-day Duties:

  • Manage the paid ads platforms
  • Optimize Ads to lower our cost per acquisition
  • Create ads upon request from marketing teammates or other teams
  • Track and analyze the effect of paid ads
Job Requirements
  • BA/BS or equivalent working experience.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising.
  • Excellent communicator with ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
  • Experience handling marketing budgets and forecasting/reporting results.
About this Company

BasharSoft (بشر سوفت) is an award winning technology startup in Maadi, Cairo developing highly usable and efficient recruitment software solutions.

We are creators of WUZZUF - Egypt's #1 Online Recruitment Platform. We have helped more than 70,000 Egyptians get... (More)

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