- Experience Needed:
- 3 to 7 years
- Career Level:
- Experienced (Non-Manager)
- Job Type:
- Full Time
- Education Level:
- Bachelor's Degree at least
About the Job
Join the team behind WUZZUF and FORASNA.com, Egypt's top job platforms serving more than 1 million visits each month! More than 70k people were hired using our platforms at more than 8,000 companies.
As a Product Marketing Manager for WUZZUF, you must be a data-driven marketer focusing on the success and growth of our customers. You will be responsible for the overall marketing strategy and execution of specific campaigns and product communications to drive product adoption and feature usage. You will be responsible for maximizing audience conversion and usage of our product. You will be focusing on maximizing the ROI of our marketing activities to achieve brand recognition and customer acquisition and retention. To achieve success, you will be working with marketing, operation and product teams in different project.
- Lead the planning the marketing strategy to implement new projects and develop creative ideas that help to improve our customer success and brand recognition.
- Educate both internal and external stakeholders on our product features and their benefits.
- Measure the success of each marketing channel or campaign and optimize our approach based on the resulting data.
- Be a subject matter expert about our product, competition, and industry and contribute to strategy and plans for growth.
- Advocate internally that all teams solve for the customer needs based on insights.
- Speak and present both internally and externally to promote the story of our product.
- Plan research necessary to understand customer needs and new opportunities.
- Manage P&L and unit economics metrics for the product.
- Tracking the performance of our campaigns and channels.
- Planning and overseeing product marketing initiatives and strategies.
- Research and communicate with the customers to understand their needs
- Update yourself with all the new product features
- Follow and be aware of all the competition and industry updates
- Project management and multi-disciplinary team coordination.
- Oversee marketing budget for respective product and ROI.
About this Company
BasharSoft (بشر سوفت) is an award winning technology startup in Maadi, Cairo developing highly usable and efficient recruitment software solutions.
See all Careers and Jobs at BasharSoft
We are creators of WUZZUF - Egypt's #1 Online Recruitment Platform. We have helped more than 70,000 Egyptians...