Job Details
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Job Description
Main Job Duties:
- Create, manage, optimize direct response paid media campaigns across multiple digital platforms such as email, display, social media, search
- Effectively optimize media buys utilizing direct response KPI metrics on a daily basis to ensure campaign profitability focused around CPAs, conversion rates and retention.
- Analyze campaign data and develop tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
- Collaborate/coordinate with cross-functional teams including content and creative team to craft new content for landing pages used for advertising campaigns.
- Compiles and presents performance reports
- Continuously researching and recommending new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Analyze performance data and provide interpretation and conclusions.
- A/B test ad copy, images, videos, and funnels effectively to meet performance goals
- Audience targeting and segmentation, messaging, and budgeting.
Job Requirements
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent written and verbal communication skills.
- Extensive experience managing Google AdWords and Google Analytics with search, display, video, and social media advertising proficiency in all channels.
- Preferable Maadi residents or nearby (MUST)
