SEO/SEM Specialist

Namaa IT - Nasr City, Cairo

20
Applicants for
1 open position
4
Seen
3
Rejected
Experience Needed:
1 to 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time Part Time
Salary:
Negotiable
Vacancies:
1 open position
About the Job

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

Primary Responsibilities

  • Plan, manage, and execute multiple SEO campaigns, which includes account setup, strategy development, organization, and management with minimal to no supervision necessary
  • Review and analyze client sites for areas that need to improved, deleted, or revised.
  • Prepare detailed strategy reports.
  • Identify the least expensive but most powerful and profitable keywords for client sites.
  • Run pay-per-click campaigns.
  • Improve a company's organic search results.
  • Write effective headlines, body copy, and websites.
  • Ensure websites are filled with optimal keywords.
  • Place keywords appropriately in copy to gain most search engine traffic.
  • Write effective call-to-action statements.
  • Write original, powerful SEO content for blogs and websites.
  • Implement off-page SEO content strategies such as coding.
  • Effectively use header tags.
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
  • Strategize ways to improve and track site performance.
  • Compile and present SEO performance reports.
  • Adjust PPC campaigns as needed.
  • Consult with our web designers / developers to improve the navigation of a site to enhance its search engine ranking.
  • Utilize basic programming and web design skills to enhance SEO.
  • Create advanced SEO strategies.
  • Evaluate product offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns.
  • Continuous reading and learning / Self-study to monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutions
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Perform ongoing keyword discovery, expansion and optimization
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
Job Requirements
  • Ready to work immediately
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
About this Company

Namaa for Creative IT Solutions was founded in 2014, with headquarters in Cairo / Egypt, as a provider of Information Technology Services and Solutions. NamaaIT has a Network of clients in many countries like UK , USA , KSA , Bahrain , and Egypt . Our 15+ year track record of... (More)

See all Careers and Jobs at Namaa IT
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