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Job Description
- Maintain and perform routine content updates to the Informz website using the content management system
- Develop and optimize landing pages using A/B and multivariate testing methodologies to improve conversion rate
- Manage Google Analytics and Google AdWords programs
- Assist marketing manager with the preparation of analytic reports on web, email marketing, paid search, social media and other online marketing initiatives
- Execute drip marketing program via marketing automation software
- Act as Sales force administrator for the marketing and sales teams
- Handle specific projects as assigned.
Job Requirements
- A commitment to quality and a thorough approach to the work
- Must be highly creative
- Ability to work well within a team environment Experience
- Bachelor’s degree
- Must have experience using Google Analytics and AdWords
- Marketing Automation Software experience required
- CMS (WordPress) experience required
- CRM experience in an Admin capacity (Salesforce) a plus
- Proficient in using Microsoft Excel, Word and PowerPoint
- Adobe Photoshop experience
