Content Manager
Be Group -
Nasr City, CairoPosted 8 years ago30Applicants for1 open position
- 22Viewed
- 6In Consideration
- 0Not Selected
Job Details
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Job Description
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives.
- This role requires a brand publisher mindset: the create the content audience looking for and then to optimize the path to conversion
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Editorial calendar and organization work flows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Management of all creative resources including designers, writers.
Job Requirements
- Bachelor's Degree
- 2+ years of experience in Content Marketing.
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and ho to create it
- Ability to analyze and present content and social performance
- Experience with wordpress, Google analytics, Slideshare, and the top social channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
