Senior Social Media Specialist

Job Description :

• Responsible to create and implement the clients, developing brand awareness, generating inbound traffic and encouraging product adoption. 
• Coordinate with the internal Marketing/PR and other teams to support their respective missions, ensuring consistency in voice, cultivating a social media referral network and impact 
• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. 
• Create budgets for social media activities in coordination with Department Manager.
• Create & implement the social media strategy. 
• Write editorial content 
• Optimize social media search traffic. 
• Monitor trends in social media.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Report feedback on insights gained from social media monitoring into the Marketing and to help them evolve their strategies in a timely fashion
• Collaborate with account managers to manage the clients online reputation, identify key players and coordinate actions
• Create daily social media performance reports
• Ensure all social media platforms are updated consistently.