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Digital Marketing Specialist

Commercial International Group
Maadi, Cairo
Posted 8 years ago
37Applicants for1 open position
  • 7Viewed
  • 2In Consideration
  • 2Not Selected
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Job Details

Experience Needed:
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Job Description

  • Develop and optimize landing pages using A/B and multivariate testing methodologies to improve conversion rate
  • Assist marketing manager with the preparation of analytic reports on web, email marketing, paid search, social media and other online marketing initiatives
  • Execute drip marketing program via marketing automation software
  • Act as Sales force administrator for the marketing and sales teams
  • Adhering to CIG digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all CIG digital-marketing related activities including social media sites and digital marketing campaigns
  • Manage GIG’s sales and marketing presence through ecommerce channels
  • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
  • Manage e-mail marketing programs, lists, imports, and permissions
  • Conduct landing page and e-mail campaign tests
  • Coordinate online sales and marketing events, such as webinars
  • Develop and write digital content and maintain content publishing editorial calendar
  • Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
  • Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
  • Develop creative briefs to give the internal creative team and agencies clear direction
  • Ensure digital design is optimized for branding, impact, SEO, web development, etc.
  • Identify opportunities for applying new technologies, digital products and services to online campaigns

Job Requirements

  • Bachelor’s degree in marketing, communications, journalism or related field 
  • Minimum 2 years of progressive digital marketing experience 
  • Gender: male or female 
  • Age: not less than 30

 Required Knowledge, Skills & Abilities:

  •  Proactive and able to work independently 
  •  Excellent verbal and written communications skills
  •  Ability to meet project deadlines and exceed key performance indicators 
  •  Flexible attitude, ability to perform under pressure 
  •  Excellent time management skills commitment to quality and a thorough approach to the work 

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