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Job Description
- We are looking for an outstanding social media geek to be responsible for our social media presence & image of our website that has already established and will be launched soon.
- We are a startup company, and a bunch of fighters & enthusiasts to live our own dream, to make our idea shinning star in our region.
- You will be the social media champion in the company, and will be the head for later expansion in the social media team & may be the whole digital marketing.
- Our startup was incubated in the AUC Venture lab (The top ranked incubator in Egypt).
- The excellent team player and qualified one would be offered an equity in the company to be a co-founder.
- Create & manage Social Media marketing campaigns and day-to-day activities including:Curate relevant content to reach the company’s ideal customers.
- Manage all published content (images, video and written).
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Manage promotions and Social ad campaigns.
- Compile report for management showing results (ROI).
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
- Analyze campaigns and translate qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Create and manage landing pages
- Creation and execution of SMS and Email based marketing campaigns
- Continuous review and active management of website and other online assets
- Creating and uploading copy and images for the company's website
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Managing website banners and assisting UI/UX developer with web visuals is a plus.
- Developing and integrating content marketing strategies
- Keeping up to date with current digital trends.
Job Requirements
- 2+ years of social media marketing experience (please provide us with list of references)
- Knowledge of social media and analytics software (Hoot-suite, Google Analytics, Facebook Insights, etc.).
- Working knowledge of social media paid advertising campaigns including Facebook, Instagram and Twitter.
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strong, professional written and verbal communication skills.
- Strategic content creation and excellent writing skills.
- Ability to work independently and in a team environment.
- Exceptional time management skills including the ability to handle multiple accounts with changing priorities.
- Strong English language skill (reading & writing) is preferred.
- Knowledge & experience in using graphic software (ex. Photoshop) is a plus and preferred.
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