SEO Specialist
Icity -
Cairo, EgyptPosted 3 years ago26Applicants for1 open position
- 15Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Optimising copy and landing pages for search engine optimization (On-page optimization).
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Job Requirements
- 2-3 years proven SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Uber suggest, SEM Rush, Web Trends, …….) & recommend the best tools.
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Desired & Knowledge of HTML/CSS and website administrations
- Up-to-date with the latest trends and best practices in SEO and SEM
- Have experience in the e-commerce field (1 year at least