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SEO Specialist

Icity
Cairo, Egypt
Posted 3 years ago
26Applicants for1 open position
  • 15Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Optimising copy and landing pages for search engine optimization (On-page optimization).
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Job Requirements

  • 2-3 years proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, Uber suggest, SEM Rush, Web Trends, …….) & recommend the best tools. 
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Desired & Knowledge of HTML/CSS and website administrations
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Have experience in the e-commerce field (1 year at least

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