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Job Description
We're looking for an experienced Marketing Automation ideally with knowledge of Mixpanel to join our marketing. This role is key to the delivery of customer journeys across MoneyFellows.
You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers, drives revenue and builds brand loyalty. You must possess a strong understanding of email marketing principles, automated Flows, Event based campaign A/B Testing & optimizing performance.
Job Description:
- Build and execute marketing and customer engagement campaigns across platforms.
- Reviewing existing marketing campaigns across the business and automating where appropriate.
- Ongoing analysis of customer journey, funnels & flows as well as all communication touchpoints to develop and improve CRM and automation activities.
- Segment and analyse prospect databases creating customer cohorts for automated delivery or once off sends both in Mixpanel
- Ensure CRM data best practice for marketing activities.
- CRM Data management and ongoing enhancement
- Manage data flows between Marketing Automation and CRM platforms.
- Support the Digital Marketing Manager in status reporting of the delivery roadmap and backlog for Marketing Automation programs.
- Proficiency in HTML & CSS
- Outstanding analytical and problem-solving skills
- Work with the team to brainstorm new and innovative growth strategies.
Benefits:
- You will have the full opportunity to change the way the world's financial services work for future.
- Great opportunity to be part of a booming rockstar Fin-tech start-up with a detailed plan for growing globally.
- Feel the impact of the product you build on your family and friends everyday.
- Diversity of great cultures in an impressive work environment.
- Breathtaking view is not an option. We carefully choose where and how to work.
- We have a great sense of autonomy having a real work life balance & working remotely.
Job Requirements
You are a great fit if you have:
- Minimum 4 years of relevant marketing experience.
- Experience in Mixpanel, Firebase
- Fintech, E-commerce, Internet OR similar industry would be a great add on.
- Strong writing, editing, and visual storytelling skills.
