Job Details
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Job Description
- Formulate the brand strategy based on market gap analysis.
- Develop short- and long-term objectives for the brand.
- Monitor the turnover and the profitability of the brand.
- Develop the yearly sales targets for the brand.
- Develop the brand marketing calendar.
- Plan for the needed yearly marketing budget.
- Plan for the Monthly marketing spending.
- Monitor the actual monthly marketing spending VS target.
- Develop a pre – post study analysis for the marketing activities.
- Execute the approved marketing calendar.
- Co-ordinate with the internal departments on packaging and product quality.
- Monitor the market feedback on the product and communicate to the management.
- Analyze the retail audit data and the Qualitative and Quantitative research in order to reach a sound able business decision with the management.
- Coordinate with the advertising agencies on the marketing calendar and write the needed briefs.
- Follow up on the time executions of the marketing calendar activities.
- Develop a quarterly marketing expenditure reports to guarantee that the activities within the assigned marketing budgets.
Job Requirements
Qualifications:
- Bachelor’s Degree in Marketing or any related field.
Experience:
- A minimum of 5-7 years of experience in FMCG Industry.
Job specific Skills:
- Career oriented
- Owns good follow up skills
- Self-motivated
- Analytical thinking
- Initiative
- Fluent in English