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Job Description
We are software and technology provider we make websites and mobile apps for travel agencies.
As a Senior Marketing Executive for a technology provider in the travel industry, you would be responsible for overseeing and implementing marketing strategies to promote the company's products and services to travel agencies.
- Develop marketing strategies: Create and implement marketing strategies aligned with the company's goals and objectives, focusing on travel agency customers.
- Brand management: Manage and enhance the company's brand image and positioning within the travel industry.
- Campaign planning and execution: Plan, execute, and monitor marketing campaigns across various channels, both online and offline, to generate leads and drive customer acquisition.
- Content creation: Develop compelling marketing content, including website copy, blog posts, social media content, and email campaigns, to engage travel agencies and promote the company's products and services.
- Digital marketing optimization: Continuously optimize digital marketing efforts, including SEO, paid advertising, and social media campaigns, to improve conversion rates and ROI.
- Market research and analysis: Conduct market research to identify industry trends, customer preferences, and competitors' activities. Analyze data and insights to refine marketing strategies and tactics.
- Relationship management: Build and maintain strong relationships with travel agency partners, industry influencers, and other stakeholders to drive collaboration and business growth.
- Team leadership: Provide guidance and mentorship to junior marketing team members, fostering their professional growth and ensuring successful execution of marketing initiatives.
Job Requirements
Daily Tasks:
- Analyze marketing data and performance metrics to evaluate campaign effectiveness and identify areas for improvement.
- Collaborate with cross-functional teams, such as sales and product development, to align marketing strategies with business goals.
- Monitor industry trends, competitor activities, and customer behavior to stay informed and adjust marketing strategies accordingly.
- Create and review marketing content, including blog posts, social media updates, and email campaigns, to ensure consistency and effectiveness.
- Coordinate with external agencies or vendors for marketing collateral development, advertising campaigns, and events.
- Track and report on marketing budgets and expenditures, ensuring effective allocation of resources.
- Stay up-to-date with the latest marketing tools, technologies, and best practices, and identify opportunities for their implementation within the organization.
Required skills
- Marketing expertise: A deep understanding of marketing principles, strategies, and tactics, particularly in the travel industry.
- Digital marketing proficiency: Familiarity with various digital marketing channels and tools, including social media, email marketing, content marketing, search engine optimization (SEO), and analytics.
- Data analysis: Ability to analyze marketing data, draw actionable insights, and make data-driven decisions to optimize campaigns.
- Creativity: Strong creative thinking and problem-solving skills to develop innovative marketing campaigns and initiatives.
- Communication skills: Excellent verbal and written communication skills to effectively convey marketing messages and collaborate with cross-functional teams.
- Leadership: Experience in leading marketing teams, managing projects, and driving results.
- Industry knowledge: Up-to-date knowledge of the travel industry, including current trends, customer behavior, and competitors.