Digital Marketing Manager

The Digital Marketing Manager will be responsible for strategizing and executing digital plans to target audiences at every stage of the conversion funnel to drive growth. This role will be responsible for owning the execution and day-to-day optimizations of Paid Social, Native, and Display campaigns in line with the budget.

Job Description 

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimizes user funnels.
• Collaborate with agencies and other vendor partners.
• Manage the content that the business posts to social media.
• Develop strategies that drive customers to the website.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.