E-Commerce Manager (Retail Background)

General requirements

• The e-commerce General Manager will develop and carry out the strategic online marketing plans for the company . As such, e-commerce GM , must stay current with the online marketing environment and adapt sales strategy to best serve the interests of the organization and to keep pace with competition in their field.
• The e-commerce General Manager is heavily involved with companies’ website, particularly advertising and content elements. Given the 24/7 nature of online shopping, e-commerce General Manager may work irregular hours and be on call to handle any issues that arise. e-commerce GM will often collaborate with content developers, fellow businesses heads and customers on regular basis.
• The e-commerce GM is,  in charge of an organization’s e-commerce division and report to the board of directors. General duties will include website design, market research,  budgeting, sourcing products, pricing , managing P&L,  interviewing and training new key heads and lead employees, supervising the e-commerce division, and presenting project designs to upper management to achieve an annual profitable financial and Marketing plan as well as control and improve market share across all categories.
• The E-commerce  General Manager will be primarily responsible for overseeing, leading and managing  the e-commerce department of the company with a significant online presence.
• E-commerce GM, will handle decision-making for the website, social media accounts, and online advertising. They will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the E-commerce organization structure.

Website Design

• The e-commerce General Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. Also will liaise with the Web designers to develop and alter the website as needed, as and when required.

Research and Development

• The e-commerce General Manager will keep abreast of new developments in the e-marketing world.
• The General Manager e-commerce will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.

Supervision, Hiring and Training

• The e-commerce General Manager will oversee the entire e-commerce division and divide up employees on tasks. They will also be responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training, as well as setting objectives and report progress of of objective achievements on quarterly basis.

Financial Planning and Budgeting

• The e-commerce General Managers must get involved in setting budget and held responsible and accountable in front of upper management for the profitability of the e-commerce division. The job of an e-commerce general manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources and return on investment.

Project Development and Presentation

• The e-commerce General Manager will liaise directly with upper management and present annual plans for any new advances or initiatives to improve the company’s online presence and e-sales.