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Job Description
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Youtube, and other search platforms
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Provide creative copy suggestions and graphical ad templates
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
- Keep pace with search engine and PPC industry trends and developments.
- Hands-on all google products (GTM, GA, G360, GMC, trends, KW manager, YT.. etc)
Job Requirements
- 4-6 years of work experience in a similar position
- Solid working knowledge and hands-on all google products (GTM, GA, G360, GMC, trends, KW manager, YouTube. etc.) and other search engine marketing platforms & tools
- Experienced with Journey based PPC & the different bidding strategies
- Hands-on SEO & Keyword management tools & Platforms (organic/ paid).
- Knowledge of Neuromarketing best practices and their digital implications is a must