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Job Description
- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
- Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- Coordinate with internal teams to create advertising posts (e.g. for events, campaigns, and services releases)
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
- Respond to questions and comments on our social media pages in a timely and accurate manner
- Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and campaigns schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Liaise with Digital marketing agency and designers to ensure content is informative and appealing
- Stay up-to-date with new digital technologies and social media best practices
Job Requirements
- Proven working experience in the social media marketing or as a Digital Media Specialist
- Hands-on experience using various social media platforms to advertise
- An ability to identify target audience preferences and build content to meet them
- Familiarity with online paid advertising
- Demonstrable social networking experience and social analytics tools knowledge
- Ability to deliver creative content
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Ability to communicate with different teams in different locations.
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