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Job Description
- Lead our social media marketing to generate, edit, publish and share daily content that builds brand authority and encourages clients to take action
- Develop, implement and manage our social media strategy
- Optimize company pages within each platform to increase the visibility of the company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with Marketing, Sales, and Product Development teams
Job Requirements
- Good understanding of social media KPIs
- Understanding of SEO and web traffic metrics
- Knowledge of online marketing and a good understanding of major marketing channels
- Experience with doing audience and buyer persona research
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Familiarity with web design and publishing
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