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Job Description
An SEO expert has the skill to help us vault our way up the search engines, and backlinks focusing on things like customer engagement and conversion rates.
The holder of this position is expected to justify decision-making based on research, analytics, and ROI. However, continuously experimenting with new tactics or testing out-of-the-box thinking to glean new insights is encouraged. Test new models and features,
This is an excellent opportunity for an entrepreneurial-minded individual pursuing an opportunity to create new business and gain an essential position in a fast-growing healthcare company.
- Responsibility for the management and success of Online Existence leading the design and developer team to make sure our websites/client websites are among the best in the industry.
- Provide detailed marketing ROI for each activity.
- Continuously monitor the website performance, promotion contents, and Customer browsing experience on desktop and Mobile with best practices.
- Plan, strategize, Direct and lead the execution of the digital marketing SEO, content, SEM, E-Mail Marketing, and Social Media existence ensuring continuous business growth, and optimization of outcomes and cost.
- Hire a digital marketing team/contractors.
- Make sure marketing procedure and deadline are met for all the above.
- Monitor and research Local competitors and global leaders and suggest improvements and best practices.
- Adding features and new ideas to improve the customer experience.
- Continuously Providing reports on
[Traffic, Conversion rate, Search engine ranking in keywords…etc, Customer engagement detailed report in all channels.]
Job Requirements
- Fluent in English and Arabic
- SEO On-Page / SEO Off-Page / Keyword Research / Keyword Density / Google Webmaster Tools/ Search Analysis / Link Building
- Google maps expert / AdCenter /experienced in PPC campaigns and platforms.
- Google Analytics Certified.
- Excellent working knowledge of Affiliate marketing procedures and operation, SendGrid - email marketing, Twitter, LinkedIn, Facebook, Instagram, and other social media platforms and measurement tools like Hootsuite..etc,
- Knowledge of WordPress, CSS, PHP, MySQL.
Performance Metrics: - Number of customer-to-customer referrals.
- Traffic from generic sources.
- Backlinks quality and QTY
- Rank on keywords in Google
- Daily weekly traffic,
- Conversion rate.
- Number of daily, weekly, and monthly website traffic.
- CPC, CTR, Cost per order
- ROI
