Product Specialist

Job Title: Product Specialist Reporting to:  Marketing Manager

Department/Group: Marketing Travel Required: Yes

Role and Responsibilities

• Medical and Product Education to the Sales team:
• Conduct all medical and product trainings to the Sales force team including induction training and refreshment trainings
• Responsible for the medical and product validation tests for the sales team
• Organizing any needed international trainings whether inside or outside Egypt including all the needed preparations and logistical needs.
• Gathering all the needed data about the competitors and ensure their delivery to the Sales Force team Field work:
• Conducting all needed one workshops with Sales team for the surgeon and preparing all their logistics all over Egypt.
• Field visit for the KOLs or the focus surgeons based on the agreed monthly plan covering Egypt.
• Field visits with our Sales team to ensure proper message delivery during the visits all over Egypt.
• CRM:
• Ensure the implementation of our current CRM system.
• Create new initiatives that would enhance our relations with the customers.
• Branding and positioning:
• Executing all the national events of the assigned business units.
• Executing all the international events including all the logistical part of it and the communication with the surgeons.
• Ensuring the implementation of the marketing strategy each quarter.
• Creating the relevant Monthly Social media campaigns along with all the needed materials for it
• Creating all the needed marketing materials for the assigned business unit for example: brochures, catalogues, Roll-Ups and detailing.
• Creating new initiatives that would enhance our brand positions in the market.
• Collect all the data needed about the competitors for example: Prices, New launches, Marketing Strategies, Events they participate in, …….etc
• Reporting systems:
• Creating the daily reports of sales team monthly
• Updating the monthly checklist of the sales team
• Creating the detailed analysis of the daily reports to ensure the proper fulfillment of their KPIs
• Creating the operation database for the sales team to ensure the proper implementation of the CRM system