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Job Description
- Identify the target audience for a particular media campaign and decide how best to communicate to that audience
- Keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
- Liaise and build relationships with clients and media sales companies
- Negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast, and print advertising
- Work with the media planning team to ensure that campaigns are workable and keep the client updated on the approved media plan
- Book individual advertising spots, e.g. Pages, posters, internet banners, and broadcast adverts
- Manage budgets, including preparing costings for clients and producing spending updates throughout the campaign
- Analyses the effectiveness of the campaign and use this data to inform future campaigns
- Undertake research on industry developments in your area, new opportunities, and competitors' activity
Job Requirements
- Experience from 2-5 as Social media specialist “Media Buyer”
- BSc/BA in Marketing, Advertising or related field
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning, and research
- Working knowledge of media analytics software (e.g. comScore) is an advantage
- Critical thinking skills
- Excellent communication and negotiation skills