Job Details
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Job Description
We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.
Responsibilities:
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards and Google Analytics.
- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Job Requirements
Requirements:
- Equivalent work experience in B2B SaaS either as an in-house manager or at a marketing agency. We require work samples to apply for this position.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook, Twitter, LinkedIn, Youtube and more).
- Excellent communicator with ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
- Experience handling marketing budgets and forecasting/reporting results.
