- Developing and implementing an innovative, competitive and economically sustainable product range and a corresponding portfolio strategy for the product groups in the field of responsibility on the basis of the business unit strategy.
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- Creating and holding product presentations at customer workshops in collaboration with Sales.
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- Market and competition analysis concerning ingredients and concepts relevant to specific product groups.
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- Monitoring revenue development and sales activities of the products in the field of responsibility in accordance with defined performance indicators (turnover, sales, market share etc.) and developing and conducting measures for improving the revenue situation in collaboration with Sales.
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- Providing support in defining the pricing strategy for selected product groups in consultation with Pricing and, if necessary, Sales.
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- Compiling production information in collaboration with R&I and Global Food Safety & Regulatory Affairs and communicating it in in-house training sessions.
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- Operative management of innovation projects in collaboration with Innovation Management, R&D and Sales.
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- Preparing and conducting trade fair appearances in collaboration with Corporate Marketing.
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- Managing selected target accounts and customer projects, including relationship management in consultation with Sales.
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- Providing support in the development and implementation of business development strategies for expanding the market share.
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- Optimal and consequent usage of the digital systems and initiation of optimizations for penetrating digitization of the business processes
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- Develop and implement a vibrant, innovative and economically sustainable B2B product portfolio with a corresponding portfolio strategy and clear positioning (USP) for the product group in the area of resp. based on the business unit strategy
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