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Job Description
- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with line managers to develop product sales strategies.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Maintains product management staff by training employees.
- Responsible for the life cycle of the product, ensuring that everyone is following the product roadmap and that features are being released on time and are of a high quality.
- Taking overall responsibility for the success of the product
- Contributing towards product strategy and vision
- Meeting regularly with all stakeholders, including product developers, marketing, customer service, finance and company heads
- Collecting, analyzing and responding to user feedback
- Managing one or more budgets
- Planning new features and changes to a product
- Attending conferences and events related to a product or sector
- Implementing or supporting marketing campaigns
- Creating and overseeing development and project management processes
Job Requirements
- Bachelor degree in relevant field
- 4+ years’ experience in FMCG products marketing and positioning
- MBA in marketing is a must
- Own a car is a must
- Product Management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy
- Self-motivated, and hard worker
- Distinguished relationships with key accounts
- Experience working with designers, and marketing on consumer-focused products
- Flexibility in dealing with changing priorities and effectively multi-tasks across multiple initiatives/projects with rapid delivery of required materials and responses
- Excellent Customer relationship management skills
- Strong interpersonal communication, presentation and negotiation skills
- Analytical and planning skills
- Strong Leadership, decision-making and problem-solving skills
