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Job Description
- Communication and agreement with field sales force, activation plans, targets and budgets as part of AP, to ensure a clear understanding of the category by the customer team.
- Development & evaluation of Category tactics (i.e. Price Promo, free weight, co-packs, assortment, pricing).
- Represent the customer within the business, and category plan to the customer, to facilitate alignment of strategies and plans.
- Understand competitor tactics within channels / customers and develop / initiate response in line with Competition law.
- Input to the S&OP process, owning the short term sales forecast and participation to the meetings
- Responsible for the customer promotion plan, of the category.
- Lead execution of plans & activities including customized offerings (incl. special packs, channel-specific packs).
- Accountable for total Category % TTS budget spent vs target.
- Consolidate field/country plans as an input to the Sales & operation plan.
- Analyze the ROI of the marketing activities executed with the customer.
- Monitor & accountable for market share, National numeric distribution, weighted distribution, and Customer Dealing.
- Responsible for executing the annual trade support plans across the various channels according to the roadmap and in line with brand strategies & priorities.
- Tracks & reports all competitor trade marketing activities & evaluates its impact on the brands' performance.
Job Requirements
- Bachelor’s degree in any related field.
- 6-8 years’ experience in trade marketing operations, at least 5 years as trade marketing manager High level of communication with solid leadership skills
- English fluency
- Strategic horizon and operational excellence orientation
