PPC Specialist
Ulemt -
Dokki, GizaPosted 4 years ago24Applicants for1 open position
- 23Viewed
- 3In Consideration
- 5Not Selected
Job Details
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Job Description
DUTIES
- Development and supervising of PPC Strategy
- Management of remote PPC Specialists, cooperation with external partners and agencies
- Google Ads Campaign set-up, management and optimization (mostly Search, PLA, GDN)
- Facebook Ads Campaign set-up, management and optimization (mostly DPA, conversion-oriented campaigns)
- 5 to 6-figure budget determination and allocation across various channels, campaigns, markets, etc.
- Marketing campaign analysis, interpretation and recommendations
- Growth point determination, campaign optimization according to KPI on ROI, revenue and AOV.
- Reporting directly to CMO, quarterly discussion on campaigns scaling and development
Job Requirements
REQUIRED SKILLS
- 2 years of hands-on experience in PPC Campaigns (Google & Facebook Ads)
- At least 1 year of experience in e-commerce (preferably on an international scale/marketplace)
- High level of experience with Search, PLA and GDN (Google Ads) and DPA (FB Ads)
- Perfect knowledge of Google Analytics (including Attribution models, in-depth campaign analysis and interpretation)
- Google Spreadsheet and Google Ads Editor knowledge and experience is a must