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PPC Specialist

Ulemt
Dokki, Giza
Posted 4 years ago
24Applicants for1 open position
  • 23Viewed
  • 3In Consideration
  • 5Not Selected
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Job Details

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Job Description

DUTIES

  • Development and supervising of PPC Strategy 
  • Management of remote PPC Specialists, cooperation with external partners and agencies
  • Google Ads Campaign set-up, management and optimization (mostly Search, PLA, GDN)
  • Facebook Ads Campaign set-up, management and optimization (mostly DPA, conversion-oriented campaigns)
  • 5 to 6-figure budget determination and allocation across various channels, campaigns, markets, etc.
  • Marketing campaign analysis, interpretation and recommendations
  • Growth point determination, campaign optimization according to KPI on ROI, revenue and AOV.
  • Reporting directly to CMO, quarterly discussion on campaigns scaling and development

Job Requirements

REQUIRED SKILLS

  • 2 years of hands-on experience in PPC Campaigns (Google & Facebook Ads)
  • At least 1 year of experience in e-commerce (preferably on an international scale/marketplace)
  • High level of experience with Search, PLA and GDN (Google Ads) and DPA (FB Ads)
  • Perfect knowledge of Google Analytics (including Attribution models, in-depth campaign analysis and interpretation)
  • Google Spreadsheet and Google Ads Editor knowledge and experience is a must

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