Copywriter

We are searching for a driven, detail-oriented copy writer to produce high-quality outputs for our business. The copy writer will update existing material, generate novel work, and identify new ways to reach consumers. You should also contribute to the shaping of our stylistic guidelines.

To be a successful copy writer, you should focus on appealing to consumers' interests by creating engaging material. The copy Writer responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.

Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and automotive and spare parts industry.

Responsibilities

• Research industry-related topics (automotive/spare parts).
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing copy to advertise our company and products.
• Interview industry professionals and incorporate their views in blog posts.
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimize content.
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Update our website, Facebook, Instagram, LinkedIn as needed.